Seminyak, Bali
Seminyak villa portfolio: OTA revenue management on Booking.com and Agoda
Took over channel management in late July 2026 to fix low occupancy and conversion gaps across Booking.com and Agoda.
- My role
- Hotel Revenue Manager · OTA Distribution Consultant
- Platforms
- Booking.com, Agoda, Channel manager
Headline result
+65.7%
room revenue, Sep 2026 vs Sep 2025
Channel manager, stay dates, as of 20 Sep 2026 (month in progress)
The challenge
- A villa portfolio in Seminyak had low occupancy and listing conversion gaps across Booking.com and Agoda.
The strategy
- Take over channel management (from late July 2026) and restructure how rates and promotions work together.
- Use length of stay and day-of-week pricing to shape demand, not just price level.
What I did
- Restructured promotion stacking.
- Rebuilt the rate plan architecture.
- Implemented length-of-stay controls.
- Introduced weekday and weekend pricing with a Friday–Saturday premium.
- Delivered a full 2025/2026 revenue report on occupancy, ADR and RevPAR.
Results
Stays 1–30 September 2026 compared with September 2025, channel manager booking performance, data as of 20 September 2026.
+65.7%
room revenue
IDR 73.7M vs IDR 44.5M
79
room nights
vs 49 (+61.2%)
6
average length of stay (nights)
vs 2.6
+2.8%
ADR
IDR 932,584 vs IDR 907,518
19
reservations
vs 25 (−24%): fewer, longer stays
- The September 2026 figures were captured on 20 September, so stays for the rest of the month were bookings on the books at that date.
What it means for the client
Revenue grew through longer stays rather than more reservations: fewer bookings, but each one worth more nights, at a slightly higher daily rate.
Evidence
From the project
Baseline: September 2025 stays, before revenue management began. September 2026 stays vs September 2025 (channel manager, data as of 20 Sep 2026). Channel manager inbox, August 2026: new reservations and a resolved Booking.com sync alert. Channel manager inbox, 12–21 September 2026: new reservations.
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