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Service 01

STR Revenue Management & PriceLabs Optimisation

Setting up, reviewing and managing PriceLabs so your base, minimum and seasonal prices, minimum stays and last-minute rules follow real demand in your market.

Nightly rate planIllustration

The problems it solves

  • Rates were set once and are rarely revisited.
  • Discounts start too early when the calendar looks quiet.
  • PriceLabs is connected, but nobody is sure it is configured for your market.
  • Orphan nights and minimum-stay rules leave gaps in the calendar.

Who it’s for

  • Property managers running pricing across several listings
  • Owners who want to know whether their pricing is helping or hurting revenue
  • Hosts setting up PriceLabs or dynamic pricing for the first time
  • Holiday let and short-stay operators in the UK, Europe and Australia, as well as US and Canadian vacation rental owners

What it involves

  • PriceLabs setup, configuration and optimisation
  • Dynamic pricing and base price reviews
  • Competitor and market analysis
  • Seasonal, weekend and event-based pricing
  • Booking pace and occupancy monitoring
  • ADR, RevPAR and revenue performance analysis
  • Minimum-stay restrictions, orphan nights and gap-night strategies
  • Last-minute and far-out pricing adjustments

What you receive

  • A review of your current pricing and PriceLabs settings, with clear recommendations
  • Configured base, minimum and maximum prices and customisations, where you want implementation
  • Performance reporting on occupancy, ADR, RevPAR and booking pace
  • Ongoing pricing check-ins and adjustments, for ongoing revenue management

The business value

What this work is designed to improve. Results depend on your property and market.

  • Pricing decisions that follow demand in your market, not guesswork
  • Protecting your nightly rate instead of discounting by default
  • A clearer view of how occupancy, rate and booking pace work together
“My approach is property-specific. I don’t apply the same pricing strategy to every listing or chase occupancy at the expense of profitability.”
Mary Atolagbe

How we can work together

  • One-time projects

    An independent review of your current setup, such as your pricing strategy, PriceLabs settings, listings or systems, followed by practical recommendations or hands-on implementation.

  • Ongoing support

    Consistent help monitoring booking performance, reviewing pricing decisions, spotting demand opportunities and making ongoing adjustments across your portfolio.

In practice

Related client projects

  • Airbnb insights, previous 30 days: occupancy 50.0% vs 42.5% for similar listings, and overall conversion 1.33% vs 0.28%.

    Venice Beach, Los Angeles · Airbnb, PriceLabs

    Venice Beach luxury Airbnb turnaround

    1.33% conversion vs 0.28% for similar listings

    Airbnb insights, previous 30 days

    A luxury listing went over a month without a booking after launch, despite several price cuts. A full Airbnb and PriceLabs audit found the real issues.

    Read the case study: Venice Beach luxury Airbnb turnaround
  • Channel manager booking performance for stays 1–30 September 2026: room revenue IDR 73,674,125 (up 65.7%), 19 reservations (down 24%), 79 room nights (up 61.2%), ADR IDR 932,584 (up 2.8%), average length of stay 6.

    Seminyak, Bali · Booking.com, Agoda, Channel manager

    Seminyak villa OTA revenue management

    +65.7% room revenue, Sep 2026 vs Sep 2025

    Channel manager, stay dates, as of 20 Sep 2026 (month in progress)

    Took over channel management in late July 2026 to fix low occupancy and conversion gaps across Booking.com and Agoda.

    Read the case study: Seminyak villa OTA revenue management
See all client projects

Insights

Related reading

Find out what this could mean for your rental.

Start with a Free STR Performance Audit: a review of your listing, pricing and booking barriers, with three priority recommendations within three business days.