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Service 03

STR Visibility & Marketing

Strengthening your online presence beyond the listing itself, so the right guests can find and recognise your property.

Where guests find youIllustration

The problems it solves

  • A good property that the right guests never see beyond one booking platform.
  • No clear picture of who the ideal guest is.
  • Listing photos that never get used anywhere else.

Who it’s for

  • Owners who want visibility beyond the OTA search page
  • Managers building a recognisable brand for their properties
  • Hosts filling specific dates, such as peak-season gaps

What it involves

  • Guest profile and positioning
  • Social content from your listing photos
  • Promotional graphics, reels and captions
  • Consistent brand presence
  • Simple content plans you can maintain

What you receive

  • A short positioning guide: who the property is for and why
  • Ready-to-post graphics, reels and captions
  • A content plan matched to your open dates

The business value

What this work is designed to improve. Results depend on your property and market.

  • Reaching guests who are most likely to book your property
  • A consistent, recognisable presence across channels
  • Content that supports bookings for the dates you need to fill
“My approach is property-specific. I don’t apply the same pricing strategy to every listing or chase occupancy at the expense of profitability.”
Mary Atolagbe

How we can work together

  • One-time projects

    An independent review of your current setup, such as your pricing strategy, PriceLabs settings, listings or systems, followed by practical recommendations or hands-on implementation.

  • Ongoing support

    Consistent help monitoring booking performance, reviewing pricing decisions, spotting demand opportunities and making ongoing adjustments across your portfolio.

In practice

Related client projects

  • Graphic titled 'Got 3 bookings just in 3 days setting up and launching a listing' with three client messages confirming the first, second and third bookings.

    Pompano Beach, Florida · Airbnb, Social media

    Pompano Beach waterfront rental

    3 bookings within 72 hours of launch

    Client messages at launch

    From launching a brand-new waterfront listing to promoting its summer dates and reviewing its performance against the market.

    Read the case study: Pompano Beach waterfront rental

Insights

Related reading

Find out what this could mean for your rental.

Start with a Free STR Performance Audit: a review of your listing, pricing and booking barriers, with three priority recommendations within three business days.